Plan de mercadotecnia del proyecto ecoturístico: beej ka'ax Ha, Kantemó, Quintana Roo.
| dc.contributor.author | RAYGOZA ALCOCER, MARIA LUISA | |
| dc.date.accessioned | 2018-04-24T20:45:40Z | |
| dc.date.available | 2018-04-24T20:45:40Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12249/269 | |
| dc.description.abstract | Análisis situacional del macro-entorno, externo e interno de la empresa, identificar el perfil del marcado actual de la empresa, elaborar el inventario de atractivos turísticos, elaborar la matriz FODA, establecer objetivos del plan de marketing, determinar las estrategias, plan de acción y control que respondan al perfil y necesidades del mercado actual y un plan de acción y control de las estrategias. | |
| dc.description.provenance | Submitted by Yaremi Isabel Can Chulin (1315421@uqroo.mx) on 2018-04-20T15:48:50Z No. of bitstreams: 1 G155.R39.2013-67881.pdf: 4922684 bytes, checksum: 3296bcc5a81391336e49a97bc2a24640 (MD5) | |
| dc.description.provenance | Approved for entry into archive by Yeni Martin Cahum (yenimartin@uqroo.edu.mx) on 2018-04-24T20:45:40Z (GMT) No. of bitstreams: 1 G155.R39.2013-67881.pdf: 4922684 bytes, checksum: 3296bcc5a81391336e49a97bc2a24640 (MD5) | |
| dc.description.provenance | Made available in DSpace on 2018-04-24T20:45:40Z (GMT). No. of bitstreams: 1 G155.R39.2013-67881.pdf: 4922684 bytes, checksum: 3296bcc5a81391336e49a97bc2a24640 (MD5) Previous issue date: 2013 | |
| dc.format | ||
| dc.language.iso | spa | |
| dc.publisher | Universidad de Quintana Roo | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0 | |
| dc.subject | Ecoturismo Kantemo, Jose Maria Morelos, Quintana Roo | |
| dc.subject.classification | HUMANIDADES Y CIENCIAS DE LA CONDUCTA::PSICOLOGÍA::PSICOLOGÍA SOCIAL::MARKETING | |
| dc.subject.lcc | G155 | |
| dc.title | Plan de mercadotecnia del proyecto ecoturístico: beej ka'ax Ha, Kantemó, Quintana Roo. | |
| dc.type | Tesis de maestría | |
| dc.type.conacyt | masterThesis | |
| dc.description.enky | 1797 | |
| dc.rights.acces | openAccess | |
| dc.identificator | 4||61||6114||611413 | |
| dc.audience | generalPublic |
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